Choumicha and Dari

Choumicha, a key reference in Moroccan cuisine and one of the most beloved figures in the Maghreb is DARI exclusive partner since 2010.

Beyond promotion of DARI products, Choumicha contributes to research and development projects of DARI, particularly for developing new products adapted to new consumer trends.


“It is with great pride that I accepted this partnership with DARI who is a corporate citizenship, 100% Moroccan and which vehicles to Morocco and abroad, a strong and great image to our country. The exceptional quality and availability of their products have naturally brought me closer to DARI, and it isn't a secret, my favorite meal is Couscous, so that explains it all!”  Choumicha

 
  • Great ideas for your recipes
Check out also amazing Couscous and Pasta recipes prepared by Choumicha in our recipe section. 


 
Example of marketing actions with Choumicha

DARI @ SMAP Paris with Choumicha

Moroccan week with Choumicha in Paris

DARI Pasta Party - Nessma TV

2019 TV Advertisement Dari Pasta with Choumicha

2018 TV Advertisement Dari Couscous with Choumicha

TV Advertisement Dari Pasta with Choumicha

TV Advertisement Dari Couscous with Choumicha

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